I’m sitting here waiting for my in-laws to arrive for the weekend. The wee ones are napping, the eldest is at school, the hubs is at work, the television is (blissfully) off, the dogs are napping in a sunbeam. I’m cruising the web and enjoying the calm and quiet.
I noticed, on a webpage, on of those “I’m a PC” ads that Microsoft (I think it’s Microsoft?) has been running lately. They’re not entirely unlike McCain’s gag-worthy “I’m Joe the Plumber” ads that were meant to make people feel bad for ripping on Joe the Plumber because, lo, Joe the Plumber is ALL OF US. (That sound you just heard was my eyes rolling into the back of my skull.) They’re obviously a response to Apple’s insanely popular “I’m a Mac/I’m a PC” ads. And it got me thinking…
Did Microsoft even UNDERSTAND those commercials?
Because I always took it to mean that the nerdy dude was a physical representation of a PC computer. What a PC would look like, mind you, if it were a human being. Kind of nerdy. The Mac, on the other hand, is a young, hipster sort. The kind of guy who is relaxed, has fun and a lot of cool friends. A bit of an overstatement on both counts, of course, but that’s the basic gist. And then each commercial would address something else, relating to these fundamental differences. PC’s music versus Mac’s music, PC’s movies versus Mac’s movies, how PC crashes a lot, etc and so forth. Smart, funny and effective.
And somehow, STRANGELY, Microsoft has seen fit to take the insult and go, “Hey! Look what they’re saying about us!” Now, remember, the nerdy guy is a PC. As in a COMPUTER. Not a person. This isn’t what Apple says that PC people look like. Just their computers. Comprende? So then why would Microsoft do their “I’m a PC” ads showing all sorts of people of all walks of life and ages and stages and races proudly proclaiming that “I’m a PC!”?
Yeah, I don’t think Microsoft gets it.
Which, you know, wouldn’t be the first time anyone has had to say that. *cough*
Tags: ads, Apple, commercials, computer, Mac, PC, stupid































